Lots of people wonder how Google shows websites, especially site owners. If you have an online business, a blog, and something else that requires attracting as many users as possible, it is essential to understand how Google searches and shows results. In this article, you will find some helpful information that you should read.
What Is Crawling?
First of all, you need to find out what sources of information Google goes through to choose the results matching queries, including the following:
- Web pages;
- Book scanning;
- Content submitted by users;
- Online public databases and many others.
The very first thing that Google does is finding out what web pages exist. There is no central registry of all pages, and that is why Google keeps continuously working to find new pages so that they could become known, and this process is known as crawling.
Some pages that have been crawled by Google before are already known, and new ones are discovered when it follows a link from a previously known page. A website owner can submit a list of pages also referred to a sitemap for Google to crawl. If you use a managed web host like Blogger, they might ask Google to crawl all new pages that you post.
You can improve website crawling in the following ways:
- If there is a change to a single webpage, you can submit the relevant data to Google;
- You can place a link to the new page to an already known website. However, not all linked are followed (links in ads, comment, etc.), and more information on that you can find out in the Google Webmaster Guidelines;
- When asking Google to crawl a single page, it should be your home page because it is the most important page on your website. To ensure that the entire site will be crawled, you want to create a good navigation system on your website with the links to other sections and pages.
Some people believe that it is possible to pay some money to Google for crawling, but this is not true because it is not a paid service.
What Is Indexing?
The next important process is indexing. Once a page is crawled, Google tries to get an idea of what it is about, and this process is known as indexing. Google goes through the content of the webpage, images, videos, etc. to get a full understanding of what it is all about. This data is stored in the Google index, which is a massive database stored on plenty of computers. Protected computer – one of the reason of good ranking.
You can improve your webpage indexing by the following:
- Create meaningful and clear webpage titles;
- Use proper page headings;
- Remember that text works better than images. Google can still work with some pictures and video, but version gives it a better idea.
What Is Ranking?
When a user searches for something, Google tries to find the best source of information from its index based on various factors. It determines the right answers to provide the best user experience.
The system takes into account such factors as:
- The user’s location;
For instance, a user searching for “flows purchase shops” in France will see a different result than that shown for the same query for a person searching from the UK.
To improve your ranking, you can do the following:
- Make your page mobile-friendly;
- Add useful, updated content;
- Follow the Google Webmaster Guidelines;
- Read more tips from the experts.